Pride Ads, 2011

The Old Bushmills Distillery
(1 of 7) (7629 views)

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A bass drum displayed on its drum surface the name of the Old Bushmills Distillery internal link of Co Antrim, Ireland. Perhaps not a paid ad, but certainly an effective one.


Co Antrim, Ireland   •  Pride Parade 2011 Advertisements   •  Market Street, San Francisco, California   •  (Photo posted Wednesday 6 July 2011)   •  (Photo taken 11:47:21 26 June 2011)   •  © 2011 Bryan Costales Creative Commons Attribution-NonCommercial License #B11_5799
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Kaiser Permanente
(2 of 7) (4503 views)

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Kaiser Permanente internal link is well known for its theme of "Thrive," as it was displayed here on many, huge purple balloons.


Pride Parade 2011 Advertisements   •  Market Street, San Francisco, California   •  (Photo posted Wednesday 6 July 2011)   •  (Photo taken 11:49:32 26 June 2011)   •  © 2011 Bryan Costales Creative Commons Attribution-NonCommercial License #B11_5816
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NOW! 99.7 All The Hits
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The Bank Of America float played music. Affixed to one of the speakers was a sticker that read, "NOW! 99.7 All The Hits," a clear reference to FM Station KMVQ in San Francisco.


On the Bank Of America float   •  Pride Parade 2011 Advertisements   •  Market Street, San Francisco, California   •  (Photo posted Wednesday 6 July 2011)   •  (Photo taken 11:21:59 26 June 2011)   •  © 2011 Bryan Costales Creative Commons Attribution-NonCommercial License #B11_6037
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John Avalos
(4 of 7) (4534 views)

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The John Avalos supporters carried signs advertising John Avalos as candidate for Mayor. A political ad, here sign-swung by a lad wearing a Statue of Liberty hat.


Supervisor for District 11   •  Pride Parade 2011 Advertisements   •  Market Street, San Francisco, California   •  (Photo posted Wednesday 6 July 2011)   •  (Photo taken 11:21:59 26 June 2011)   •  © 2011 Bryan Costales Creative Commons Attribution-NonCommercial License #B11_6090
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www.MUTTVILLE.org
(5 of 7) (4486 views)

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Here Muttville Senior Dog Rescue advertised itself, but also advertised Levis, possibly one of its sponsors.


Senior Dog Rescue   •  Pride Parade 2011 Advertisements   •  Market Street, San Francisco, California   •  (Photo posted Wednesday 6 July 2011)   •  (Photo taken 12:39:26 26 June 2011)   •  © 2011 Bryan Costales Creative Commons Attribution-NonCommercial License #B11_6148
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Contemporary Jewish Museum
(6 of 7) (4490 views)

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As part of the people marching in support of the Contemporary Jewish Museum was this one person advertising Jane For Supervisor. Actually the Jane Kim contingent marched after the Contemporary Jewish Museum but this one person had moved ahead.


Pride Parade 2011 Advertisements   •  Market Street, San Francisco, California   •  (Photo posted Wednesday 6 July 2011)   •  (Photo taken 12:47:19 26 June 2011)   •  © 2011 Bryan Costales Creative Commons Attribution-NonCommercial License #B11_6184
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Facebook
(7 of 7) (4499 views)

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However, the most common form of advertisement used by everyone in the parade was self-promotion. Here we illustrate with Facebook.


Facebook's LGBT Employee group   •  Pride Parade 2011 Advertisements   •  Market Street, San Francisco, California   •  (Photo posted Wednesday 6 July 2011)   •  (Photo taken 13:41:47 26 June 2011)   •  © 2011 Bryan Costales Creative Commons Attribution-NonCommercial License #B11_6614
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