Image
AT&T Wireless, At The 2014 Chinese New Year Parade

Bow Run Rear Jump
(1 of 5) (9326 views)

./Chinese_New_Year_Parade_San_Francisco_20140215_183728_C14_0704.jpg

A sign of instructions was carried ahead of the electronic display. That sign read:

Text one of these commands to
88202
and see our horse in action!
BOW RUN REAR JUMP
Messaging rates apply. By texting you agree to receive
one confirmation message that we received your text.

Southwest Airlines presents   •  AT&T Wireless external link.   •  Photo taken Market Street at Third Street   •  San Francisco, California   •  37° 47' 16.72" N, 122° 24' 11.78" W   •  (Photo taken 18:37:28 Saturday 15 February 2014)   •  (Photo posted Sunday 16 March 2014)   •  © 2014 Bryan Costales Creative Commons Attribution-NonCommercial License #C14_0704
Add a comment or report a mistake

More Signs Followed
(2 of 5) (5410 views)

./Chinese_New_Year_Parade_San_Francisco_20140215_183730_C14_0705.jpg

More, but smaller, signs followed the first large sign. But even when smaller, those signs contained the same text.

Southwest Airlines presents   •  AT&T Wireless external link.   •  Photo taken Market Street at Third Street   •  San Francisco, California   •  37° 47' 16.72" N, 122° 24' 11.78" W   •  (Photo taken 18:37:30 Saturday 15 February 2014)   •  (Photo posted Sunday 16 March 2014)   •  © 2014 Bryan Costales Creative Commons Attribution-NonCommercial License #C14_0705
Add a comment or report a mistake

The Electronic Horse On Truck Back
(3 of 5) (5431 views)

./Chinese_New_Year_Parade_San_Francisco_20140215_183750_C14_0708.jpg

Following the hand-carried signs was a flatbed truck with a huge flatscreen display on its back.

Southwest Airlines presents   •  AT&T Wireless external link.   •  Photo taken Market Street at Third Street   •  San Francisco, California   •  37° 47' 16.68" N, 122° 24' 10.50" W   •  (Photo taken 18:37:50 Saturday 15 February 2014)   •  (Photo posted Sunday 16 March 2014)   •  © 2014 Bryan Costales Creative Commons Attribution-NonCommercial License #C14_0708
Add a comment or report a mistake

Video of Horse Display
(4 of 5) (5442 views)

A video of the huge flatscreen display as it passed by. It pulled far to the left to make a tight right turn.

Southwest Airlines presents   •  AT&T Wireless external link.   •  Photo taken Market Street at Third Street   •  San Francisco, California   •  37° 47' 16.51" N, 122° 24' 10.37" W   •  (Photo taken 18:38:00 Saturday 15 February 2014)   •  (Photo posted Sunday 16 March 2014)   •  © 2014 Bryan Costales Creative Commons Attribution-NonCommercial License #C14_0709
Add a comment or report a mistake

Photo Of Horse Display
(5 of 5) (5373 views)

./Chinese_New_Year_Parade_San_Francisco_20140215_183819_C14_0711.jpg

A photograph of the horse display on the back of a flatbed truck.

Southwest Airlines presents   •  AT&T Wireless external link.   •  Photo taken Market Street at Third Street   •  San Francisco, California   •  37° 47' 16.52" N, 122° 24' 10.42" W   •  (Photo taken 18:38:19 Saturday 15 February 2014)   •  (Photo posted Sunday 16 March 2014)   •  © 2014 Bryan Costales Creative Commons Attribution-NonCommercial License #C14_0711
Add a comment or report a mistake
Subscribe to our mailing list for a Sunday summary of the week's stories.
* indicates required
Email Format
home • contact • topic guide • top 25 • photos • video • writing • blogs • upload • terms • privacy