Uptown Oakland, Art Deco Walking Tour

Folks Gathered On Broadway
(1 of 21) (9877 views)

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Oakland Heritage Alliance is a non-profit organization that serves as a bridge connecting Oakland's past to its present and future. The tour of Art Deco building details began at 1721 Broadway.


Uptown Oakland Art Deco Walking Tour   •  Hosted by the Oakland Heritage Alliance external link   •  Broadway between 19th and 22nd Streets, Oakland, California   •  (Photo posted Sunday 7 August 2011)   •  (Photo taken 09:49:07 Sunday 31 July 2011)   •  © 2011 Bryan Costales Creative Commons Attribution-NonCommercial License #B11_7364
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The Mary Bowles Building
(2 of 21) (8844 views)

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The Mary Bowles Building external link located at either 1721 Broadway and 1718 Telegraph Avenue, Oakland, California. Designed by Douglas Dacre Stone and built 1931, it is decorated with aquamarine and black terra cotta tiles. The aquamarine tile was along the top edge next to a metallic colored lamp that was off during the day.


Uptown Oakland Art Deco Walking Tour   •  Hosted by the Oakland Heritage Alliance external link   •  Broadway between 19th and 22nd Streets, Oakland, California   •  (Photo posted Sunday 7 August 2011)   •  (Photo taken 10:15:18 Sunday 31 July 2011)   •  © 2011 Bryan Costales Creative Commons Attribution-NonCommercial License #B11_7365
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Black Terra Cotta
(3 of 21) (7477 views)

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The Mary Bowles Building external link located at either 1721 Broadway and 1718 Telegraph Avenue, Oakland, California. Designed by Douglas Cacre Stone and built 1931, it was decorated with Black terra cotta tiles external link on the vertical uprights on each side. As can be observed, the terra cotta tiles were colored, then glazed in an oven and therefore possess the endurance of ceramics.


Uptown Oakland Art Deco Walking Tour   •  Hosted by the Oakland Heritage Alliance external link   •  Broadway between 19th and 22nd Streets, Oakland, California   •  (Photo posted Sunday 7 August 2011)   •  (Photo taken 10:15:18 Sunday 31 July 2011)   •  © 2011 Bryan Costales Creative Commons Attribution-NonCommercial License #B11_7367
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Seen Across The Street
(4 of 21) (7468 views)

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The Mary Bowles Building external link here seen at 1721 Broadway. The Art Deco border did not carry into the rest of the building's front.


Uptown Oakland Art Deco Walking Tour   •  Hosted by the Oakland Heritage Alliance external link   •  Broadway between 19th and 22nd Streets, Oakland, California   •  (Photo posted Sunday 7 August 2011)   •  (Photo taken 10:17:15 Sunday 31 July 2011)   •  © 2011 Bryan Costales Creative Commons Attribution-NonCommercial License #B11_7372
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The Tour Guide
(5 of 21) (7478 views)

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The tour that day was narrated by Michael Crowe external link (a nationally-known expert with the National Park Service). He was superbly knowledgeable about Art Deco in general, its history, and its use on the buildings of this tour. Each tour cost $15 per non-member. Membership is available either at the table the morning of the tour, or on the website anytime.


Naomi Schiff Tuesday 27 May 2014

The tour guide was Michael Crowe, until he retired, a nationally-known expert with the National Park Service. He was a founder of the Art Deco Society, served as president of California Preservation Foundation, and served twice on the board of Oakland Heritage Alliance. He passed away in 2012. http://www.legacy.com/obituaries/cincinnati/obituary.aspx?pid=160891035


Uptown Oakland Art Deco Walking Tour   •  Hosted by the Oakland Heritage Alliance external link   •  Broadway between 19th and 22nd Streets, Oakland, California   •  (Photo posted Sunday 7 August 2011)   •  (Photo taken 10:18:06 Sunday 31 July 2011)   •  © 2011 Bryan Costales Creative Commons Attribution-NonCommercial License #B11_7376
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Former F.W. Woolworth Store built in 1930
(6 of 21) (7765 views)

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Here was the former F.W. Woolworth Store, built in 1930, and located at 1737-1741 Broadway external link and 1738 Telegraph Avenue, Oakland, California. It was designed by A.J. McClure (in-house architect for Woolworths). The creation of zig-zags using brick was unusual.


Uptown Oakland Art Deco Walking Tour   •  Hosted by the Oakland Heritage Alliance external link   •  Broadway between 19th and 22nd Streets, Oakland, California   •  (Photo posted Sunday 7 August 2011)   •  (Photo taken 10:18:06 Sunday 31 July 2011)   •  © 2011 Bryan Costales Creative Commons Attribution-NonCommercial License #B11_7381
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Mrs. J.H. Dougery (owner) constructed in 1932
(7 of 21) (7562 views)

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This building was originally owned by a Mrs. J.H. Dougery, and was constructed in 1932. Located at 1773-1775 Broadway external link Oakland, California, it was designed by Alben Froberg. Stepped elements in the upper corners survived but the the Art Deco floral designs over the windows had been stuccoed over.


Uptown Oakland Art Deco Walking Tour   •  Hosted by the Oakland Heritage Alliance external link   •  Broadway between 19th and 22nd Streets, Oakland, California   •  (Photo posted Sunday 7 August 2011)   •  (Photo taken 10:34:57 Sunday 31 July 2011)   •  © 2011 Bryan Costales Creative Commons Attribution-NonCommercial License #B11_7384
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Formerly the Hassler Company, Built 1923-1924
(8 of 21) (7409 views)

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Located at 1929-1931 Broadway external link Oakland, California, formerly the Hassler Company was built 1923-1924. Originally designed by W.L. Shirmer and A.S. Bugbee. The first floor was the Hassler Rug Company. The second floor was designed as a dance studio and ballroom. Sweet's Ballroom was remodeled in the mid-1930s to update its look for the first appearance of Benny Goodman in Oakland.


Uptown Oakland Art Deco Walking Tour   •  Hosted by the Oakland Heritage Alliance external link   •  Broadway between 19th and 22nd Streets, Oakland, California   •  (Photo posted Sunday 7 August 2011)   •  (Photo taken 10:37:20 Sunday 31 July 2011)   •  © 2011 Bryan Costales Creative Commons Attribution-NonCommercial License #B11_7386
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Outstanding Example Of Terra Cotta
(9 of 21) (7481 views)

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Formerly the Hassler Company was built 1923-1924 using terra cotta in a Renaissance Revival external link style.


Uptown Oakland Art Deco Walking Tour   •  Hosted by the Oakland Heritage Alliance external link   •  Broadway between 19th and 22nd Streets, Oakland, California   •  (Photo posted Sunday 7 August 2011)   •  (Photo taken 10:37:20 Sunday 31 July 2011)   •  © 2011 Bryan Costales Creative Commons Attribution-NonCommercial License #B11_7388
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Unlabeled Public Art
(10 of 21) (7493 views)

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While on the tour along Broadway between 19th and 20th Streets, we happened past this unlabeled sculpture in an alcove facing the street.


Uptown Oakland Art Deco Walking Tour   •  Hosted by the Oakland Heritage Alliance external link   •  Broadway between 19th and 22nd Streets, Oakland, California   •  (Photo posted Sunday 7 August 2011)   •  (Photo taken 10:41:52 Sunday 31 July 2011)   •  © 2011 Bryan Costales Creative Commons Attribution-NonCommercial License #B11_7329
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Former I. Magnin & Company
(11 of 21) (7522 views)

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The front of the former I. Magnin & Company located at 2001-2011 Broadway external link Oakland, California. It was designed by Weeks and Day, and built in 1931. This is another example of colored terra cotta in one of the most popular colors of the period, a rich blue-green.


Uptown Oakland Art Deco Walking Tour   •  Hosted by the Oakland Heritage Alliance external link   •  Broadway between 19th and 22nd Streets, Oakland, California   •  (Photo posted Sunday 7 August 2011)   •  (Photo taken 10:44:49 Sunday 31 July 2011)   •  © 2011 Bryan Costales Creative Commons Attribution-NonCommercial License #B11_7394
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At Street Level, Marble
(12 of 21) (7453 views)

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The front of the former I. Magnin & Company located at 2001-2011 Broadway external link Oakland, California. At street level the exterior was covered in a richly green colored marble. Notice the tour group in the window's reflection.


Uptown Oakland Art Deco Walking Tour   •  Hosted by the Oakland Heritage Alliance external link   •  Broadway between 19th and 22nd Streets, Oakland, California   •  (Photo posted Sunday 7 August 2011)   •  (Photo taken 10:45:12 Sunday 31 July 2011)   •  © 2011 Bryan Costales Creative Commons Attribution-NonCommercial License #B11_7396
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The Paramount Theater
(13 of 21) (7512 views)

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The Paramount Theater internal link located at 2025 Broadway external link Oakland, California. It was designed by Timothy Pflueger and built in 1931. The large puppeteers on the front were inspired by one of the entrance gates at the 1925 Paris Exposition.


Uptown Oakland Art Deco Walking Tour   •  Hosted by the Oakland Heritage Alliance external link   •  Broadway between 19th and 22nd Streets, Oakland, California   •  (Photo posted Sunday 7 August 2011)   •  (Photo taken 10:50:17 Sunday 31 July 2011)   •  © 2011 Bryan Costales Creative Commons Attribution-NonCommercial License #B11_7404
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The Paramount Theater Marquee
(14 of 21) (7535 views)

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The Paramount Theater's marquee at one time was a large rectangle that extended over the street. As part of the theater's recovery and remodeling the marquee was reduced to its present triangular shape.


Uptown Oakland Art Deco Walking Tour   •  Hosted by the Oakland Heritage Alliance external link   •  Broadway between 19th and 22nd Streets, Oakland, California   •  (Photo posted Sunday 7 August 2011)   •  (Photo taken 10:56:40 Sunday 31 July 2011)   •  © 2011 Bryan Costales Creative Commons Attribution-NonCommercial License #B11_7407
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Detail Of Puppets
(15 of 21) (7445 views)

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The huge puppeteers on the theater's front handle dozens of puppets each. Here was a closeup of a few of those puppets and the intricate terra cotta work used to create them.


Uptown Oakland Art Deco Walking Tour   •  Hosted by the Oakland Heritage Alliance external link   •  Broadway between 19th and 22nd Streets, Oakland, California   •  (Photo posted Sunday 7 August 2011)   •  (Photo taken 11:01:26 Sunday 31 July 2011)   •  © 2011 Bryan Costales Creative Commons Attribution-NonCommercial License #B11_7413
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The Clack-Jerner Building
(16 of 21) (7519 views)

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The Clack-Jerner Building located at 2211 Broadway external link Oakland, California. It was designed by Reed and Corlett and built in 1933. The terra cotta tile had been painted white but the stepped cornice details were still visible.


Uptown Oakland Art Deco Walking Tour   •  Hosted by the Oakland Heritage Alliance external link   •  Broadway between 19th and 22nd Streets, Oakland, California   •  (Photo posted Sunday 7 August 2011)   •  (Photo taken 11:05:38 Sunday 31 July 2011)   •  © 2011 Bryan Costales Creative Commons Attribution-NonCommercial License #B11_7429
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The Fox Theater and Office Building
(17 of 21) (7548 views)

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The Fox Theater internal link and Office Building 1829 Telegraph Avenue external link Oakland, California. This theater was designed by Weeks and Day and built in 1928. This building incorporated Hindu-Islamic motifs and polychrome terra cotta detailing.


Uptown Oakland Art Deco Walking Tour   •  Hosted by the Oakland Heritage Alliance external link   •  Telegraph between 19th and 22nd Streets, Oakland, California   •  (Photo posted Sunday 7 August 2011)   •  (Photo taken 11:18:11 Sunday 31 July 2011)   •  © 2011 Bryan Costales Creative Commons Attribution-NonCommercial License #B11_7433
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The Floral Depot Building
(18 of 21) (7464 views)

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The Uptown Bar Club in the Floral Depot Building at 1900-1932 Telegraph Avenue external link Oakland, California. This building was designed by Albert J. Evers and built in 1931. It is an example of polychrome terra cotta in navy blue and silver.


Uptown Oakland Art Deco Walking Tour   •  Hosted by the Oakland Heritage Alliance external link   •  Telegraph between 19th and 22nd Streets, Oakland, California   •  (Photo posted Sunday 7 August 2011)   •  (Photo taken 11:23:10 Sunday 31 July 2011)   •  © 2011 Bryan Costales Creative Commons Attribution-NonCommercial License #B11_7436
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The Floral Depot Building Terra Cotta
(19 of 21) (7502 views)

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A closeup of the blue terra cotta tile facing on the Floral Depot Building at 1900-1932 Telegraph Avenue external link Oakland, California.


Uptown Oakland Art Deco Walking Tour   •  Hosted by the Oakland Heritage Alliance external link   •  Telegraph between 19th and 22nd Streets, Oakland, California   •  (Photo posted Sunday 7 August 2011)   •  (Photo taken 11:23:46 Sunday 31 July 2011)   •  © 2011 Bryan Costales Creative Commons Attribution-NonCommercial License #B11_7439
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The Floral Depot Building From Across Street
(20 of 21) (8517 views)

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The Floral Depot Building at 1900-1932 Telegraph Avenue external link Oakland, California as seen from across the street. The use of two different metals (brass above and aluminum on the window frames) are why this building was called polychrome.


Uptown Oakland Art Deco Walking Tour   •  Hosted by the Oakland Heritage Alliance external link   •  Telegraph between 19th and 22nd Streets, Oakland, California   •  (Photo posted Sunday 7 August 2011)   •  (Photo taken 11:31:56 Sunday 31 July 2011)   •  © 2011 Bryan Costales Creative Commons Attribution-NonCommercial License #B11_7455
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Tour Of The Lobby
(21 of 21) (7471 views)

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The tour was to conclude with a viewing of the inside lobby of the Fox Theater internal link but the man who was supposed to let us in did not appear that morning.


Uptown Oakland Art Deco Walking Tour   •  Hosted by the Oakland Heritage Alliance external link   •  Telegraph between 19th and 22nd Streets, Oakland, California   •  (Photo posted Sunday 7 August 2011)   •  (Photo taken 11:31:56 Sunday 31 July 2011)   •  © 2011 Bryan Costales Creative Commons Attribution-NonCommercial License #B11_7459
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