The "It's Sugar" store was located on the same corner a the former "Virgin Records" store of yore.

The view of the inside of the "It's Sugar" store taken from just outside the front doors. Notice the welcome mat that read, "It's Sugar, You know you want it."

A sign next to the front doors read, in part, "Become A Sugartainer."

A window facing Market Street read, in part, "It's Sugar, Part of an unbalanced breakfast."

A woman's image, in another window, ate spaghetti with giant jaw-breakers, instead of the traditional meat-balls.

A display in another of the "It's Sugar" store windows featured "Gummy Bears" as breakfast cereal.

Another window in the "It's Sugar" store displayed "Hi Chews," "War Heads," and "Toxic Waste."

Yet another window in the "It's Sugar" store displayed "Kellogg's Fruit Loops Gummies, Natural Fruit Flavor."

Two men leaned on a sugar cooler, chatted, and drank from their cups of sugar balls. A sign read, "Less Rules, More Sugar."